New Yorkers couldn’t tap

Who knew? I did, for a few months executing this campaign in NYC. We ran 16 executions, for billboards that ran when it was rainy, in the morning for your bagel, for getting out of your friend’s improv show, and even letting tourists know how long it takes to get to their favourite landmarks.

My favourite execution that didn’t make it into any photos — maybe an improviser took them?

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Mazda MX-5 Print

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Canadian Tire