Design: Elise Assenza, Katya Garipova
Creative Direction: Greg Bolton, Jacob Weinstein
OUT-OF-HOME
KEEP IT SIMPLE
Black. White. Dollar signs. What else is there to know about money? A lot.
But it really doesn’t need to be as complicated as pretty much everyone makes it.
So with simple art direction and simple truths about finance, we took over Canada’s busiest subway station to remind commuters to keep it simple.
