
END RATE FACE
At the beginning of 2024, interest rates were high. Wealthsimple was launching a new mortgages product that would make them a little lower. So we tapped into that mortgage renewal feeling (bad) for the launch.







Art Direction: Amy Savidge, Gregory Hergott
Design Agency: PORTO ROCHA
Creative Direction: Jacob Weinstein,
Thierry Ambraisse
Photography: William Arcand
Production: Remy Phillpotts-Jakob, L’ELOI
