JELL-O Play Homepage

JELL-O has seen a decrease in market share over the past decade. The dessert brand our parents grew up on is now stuck between competition that’s rich and indulgent or healthy(ish). In 2019, Kraft-Heinz introduced JELL-O Play, a new line of molds and cookie cutters that add an element of playtime to mealtime.

Our task was to create a bright, dynamic website the whole family can engage with, while being very careful not to market directly to children. I also had the opportunity to write for the JELL-O Wobz, a Dreamworks animated series used to teach kids that it’s okay to be yourself – imperfections and all.